Hercules Tires to Sponsor Mental Health Initiative Partnership with Six Collegiate Conferences to Raise Awareness About Student-Athlete Mental Health

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), has announced it’s teaming up with six college basketball conferences to raise awareness about the importance of mental health in the lives of student-athletes. As part of the initiative, Hercules will donate $1 for every three-point shot made during the regular season men’s and women’s conference games in the Southland Conference, West Coast Conference, Western Athletic Conference, Central Intercollegiate Athletic Association and the Sun Belt Conference. It will also donate $1 for every free throw made during the regular…

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