Heura Launches Good Rebel Tech (G.R.T.), A Multidisciplinary Scientific Approach To Redefine Plant-Based Food Manufacturing

Heura, Europe’s fastest-growing plant-based meat company, today launched Good Rebel Tech (G.R.T.), a new approach to food technology that will produce macro- and micro-nutrient dense foods in a sustainable manner that goes beyond what’s been technologically possible to-date. While there’s currently 1.3 billion tons of waste generated each year by the food industry globally, Heura’s Good Rebel Tech is spearheading a new and more sustainable food frontier, using non-utilized plant sources in their naturally-occurring structures.  By discovering new plant fractions and elucidating their structures at different scales, Heura’s R&D team,…

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