Sales enablement platform, Highspot, launches its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams, by looking at key confidence indicators and barriers to success. The report, which surveyed those in sales and marketing roles in the UK, France and Germany, finds alignment, communication and collaboration between sales and marketing teams are crucial to sales success and bottom line ROI. In fact, according to the research, the vast majority (71%) of sales and marketing…
Read MoreMisalignment of sales and marketing reduces revenue according to new report
