M&S Launches Its First Clothing Rental Trial With Hirestreet

M&S has launched its first clothing rental trial – following its latest Founders Factory Joint Venture investment in the Zoa Group, the operator of leading clothing rental website Hirestreet.   First launched in 2018, the M&S & Founders Factory Joint Venture is designed to identify and accelerate emerging businesses and provide M&S with valuable insight into industry change and trends. With the clothing rental market set to grow exponentially in the next decade[i], the new partnership allows M&S to conduct its first ‘test and learn’ trial in this important growth…

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