he Center for Industry Self-Regulation’s Institute for Responsible Influence, an initiative dedicated to advancing transparency, accountability, and trust in the U.S. creator economy, today announced the launch of its Responsible Influence Certification Program. The program equips creators with tools to meet truth-in-advertising standards and supports brands and agencies in partnering with creators in ways that promote accountability, and consumer trust. The certification program is supported by a broad coalition of consumer brands, marketing agencies, industry associations, creative firms, and creator-focused platforms, including TikTok, the American Association of Advertising Agencies (4As),…
Read MoreInstitute for Responsible Influence Launches First U.S. Certification to Advance Transparency in the $37B Creator Economy
