Benetton Launches An Oliviero Toscani Campaign On Integration

Two photographs. A class of twenty-eight children. They represent thirteen different nationalities from four continents. They’re smiling. They have their future ahead of them. Ten children – from Burkina Faso to the Philippines, from Italy to Senegal – are gathered round a teacher who’s reading Pinocchio. They’re totally engrossed in the story, listening carefully. The new Benetton campaign by Oliviero Toscani renews to a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in…

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