Intrepid Travel releases new open-source industry resource demonstrating ways purpose fuels profit at certified B Corp

Intrepid Travel, world leader in sustainable, experience-rich travel, has released a new open-source guide aimed at demonstrating how its B Corp certification has helped deliver tangible business gains across the key areas of governance, finance, brand, partnerships and people.   Tangible business benefits identified include high levels of staff satisfaction — its latest employee engagement survey revealed that 80% of staff say the company’s purpose-driven initiatives are a key reason they continue to work at the company – more readily managing risk and reputation and building greater customer trust.   B Corp…

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