Tag: IOC

IOC and Dow to Accelerate Olympic Movement’s Climate Action

Stuart Mitchell

In a joint initiative, the International Olympic Committee (IOC) and its Official Carbon Partner, Dow, will incentivise and support the International Sports Federations (IFs) and the National Olympic Committees (NOCs) in recognition of their tangible climate action. The new initiative is part of the IOC’s commitment to support and lead the Olympic Movement, including the IFs and the NOCs, in integrating sustainability into their operations. It is aimed at helping the NOCs and IFs understand, measure and reduce their carbon footprint. The initiative will reward through carbon offsets those IFs…

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Olympic House Becomes One of the Most Sustainable Buildings in the World

Stuart Mitchell

One of the three certifications is LEED Platinum, the highest certification level of the international LEED green building programme. According to the U.S. Green Building Council (USGBC), the organisation that developed LEED, Olympic House has received the most points (93) of any LEED v4-certified new construction project to date. With more than 98,000 registered and certified projects across 175 countries and territories, LEED (Leadership in Energy and Environmental Design) is the most widely used green building programme in the world and an international symbol of sustainability excellence. It signifies that…

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IOC launches Olympic brand campaign “Become The Light” to help refugee’s

Stuart Mitchell

The International Olympic Committee (IOC) has launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect. The campaign uses “light” as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how the inspirational achievements of athletes and the Olympic spirit can motivate people around the world to “Become The Light” and act as beacons of positivity. Supporting the IOC’s vision of building a better world through sport, the campaign invites participants…

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