Tag: IOC

Olympic House Becomes One of the Most Sustainable Buildings in the World

Stuart Mitchell

One of the three certifications is LEED Platinum, the highest certification level of the international LEED green building programme. According to the U.S. Green Building Council (USGBC), the organisation that developed LEED, Olympic House has received the most points (93) of any LEED v4-certified new construction project to date. With more than 98,000 registered and certified projects across 175 countries and territories, LEED (Leadership in Energy and Environmental Design) is the most widely used green building programme in the world and an international symbol of sustainability excellence. It signifies that…

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IOC launches Olympic brand campaign “Become The Light” to help refugee’s

Stuart Mitchell

The International Olympic Committee (IOC) has launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect. The campaign uses “light” as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how the inspirational achievements of athletes and the Olympic spirit can motivate people around the world to “Become The Light” and act as beacons of positivity. Supporting the IOC’s vision of building a better world through sport, the campaign invites participants…

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