Tag: Olympics

Paris 2024 Report Confirms Over 50% Carbon Emissions Reduction

Stuart Mitchell

The Olympic and Paralympic Games Paris 2024 achieved an unprecedented 54.6% reduction in carbon emissions compared to previous editions, as detailed in the newly published Paris 2024 Sustainability and Legacy Report. The first Games to fully embrace Olympic Agenda 2020 – the IOC’s strategic roadmap which aims to make the Games more sustainable – Paris 2024 drove unparalleled progress in sustainability and delivered lasting and tangible benefits for local communities that will resonate for generations to come. Key highlights of the Paris 2024 Sustainability and Legacy Report include: Carbon footprint…

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CAP – Olympics 2024 and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called: Olympics 2024 and the Ad Rules.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The upcoming Summer Olympics are a prime opportunity for creative advertisers. Read this advice to help ensure you take home the gold. Don’t mislead with travel deals. With this summer’s Olympics being just across the channel in Paris, many fans will likely take…

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UN Women carries the Olympic Torch, calls for gender equality in sport

Stuart Mitchell

UN Women Country Programme Manager in China, Julie Broussard carried the Olympic Torch in Paju, South Korea, leading up to the 2018 Pyeongchang Winter Olympic Games. She called for gender equality in sport, following in the footsteps of UN Women Executive Director Phumzile Mlambo-Ngcuka, who had carried the Olympic Torch at the 2016 Rio Games. After five years of successful collaboration on women and sport, UN Women and the International Olympic Committee (IOC) recently renewed their commitment to continue empowering women and girls through sport and increasing women’s leadership and…

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USA Nordic Women’s Ski Jumper and Olympic Hopeful, Abby Ringquist, Sets out to Help Other “Girls On the Rise” Fund Their Dreams

Stuart Mitchell

World Cup Ski Jumper and member of USA Nordic, Abby Ringquist is paying it forward by teaming up with non-profit 1,000 Dreams Fund (“1DF”) to become the face of their new national fundraising campaign, #FundGirlsOntheRise. Abby is the perfect spokeswoman for this campaign, being the ultimate “Girl On the Rise” but also knowing the hardships young women face today in striving for their dreams. Despite being an elite athlete, until recently Abby and her Teammates were self funding their travel and expenses to compete on the World Cup and Olympic…

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IOC launches Olympic brand campaign “Become The Light” to help refugee’s

Stuart Mitchell

The International Olympic Committee (IOC) has launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect. The campaign uses “light” as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how the inspirational achievements of athletes and the Olympic spirit can motivate people around the world to “Become The Light” and act as beacons of positivity. Supporting the IOC’s vision of building a better world through sport, the campaign invites participants…

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