IPA Agency Census | Ethical Marketing News

IPA Agency Census 2025 shows workforce declines while diversity improves

March 4, 2026February 17, 2026 Stuart Mitchell

The IPA Agency Census 2025, published last month, shows that the number of employees in IPA member agencies has fallen year-on-year while progress continues in gender and ethnic representation across the industry. According to the 2025 IPA Agency Census, now in its 66th year, on 1 September 2025, IPA member agencies employed 24,963 people, representing a 6.8% decrease from 26,787 in 2024. This reduction was driven by a considerable contraction in creative and other non-media agencies, where employment fell by 14.3% from 14,775 to 12,659. By contrast, employment in media agencies increased by…

IPA publishes 2019 IPA Agency Census

June 8, 2020May 30, 2020 Stuart Mitchell

The IPA has published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member agencies in 2019 was 24,866, compared with the 25,142 recorded in 2018. While the number of employees in media agencies continued to grow, increasing by nearly 400 year-on-year to 11,357, the number of employees at creative and non-media agencies fell by over 600 to 13,509. The decline in overall staff numbers appears to…