Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report, with UK companies stepping up efforts to position their businesses for growth as pandemic-related risks recede. According to Bellwether data, total marketing budgets were upwardly revised by nearly one-quarter of panellists (24.1%). By contrast, 10.0% of companies recorded budget cuts, yielding a net balance of +14.1% in Q1 2022 (vs. +6.1% in Q4 2021). This was the highest since Q2 2014 and marked a fourth…
Read MoreCompanies revise marketing budgets up to strongest levels since 2014 amid waning pandemic impact
