IPA President Josh Krichefski is to award a Special Prize for Next Generation Brand-building at the 2024 IPA Effectiveness Awards. The 2024 President’s Prize will be bestowed to the entry that has best-increased marketing effectiveness by recognising the diversity of the UK population and expanding their communications to include a new generation of customers, or an audience previously ignored, under-represented, or misunderstood. It forms part of Krichefski’s IPA President’s People First agenda to open hearts, eyes, and minds to our industry. Says Josh Krichefski, IPA President and CEO UK & EMEA, GroupM:…
Read MoreIPA Effectiveness Awards to award campaign that reaches under-represented audiences
