The world’s number one professional advertising qualification, the IPA Foundation Certificate, has added real-world scenario-based tasks to its syllabus to help delegates understand how to translate the learning into the day-to-day life of an advertising practitioner. Using Tesco as a case study, the new look qualification tasks learners with outlining what they would do when working on the account and explains how BBH and MediaCom responded to each situation on their way to IPA Effectiveness Awards Grand Prix in 2020. In addition, the 2023 IPA Foundation Certificate looks at key…
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