The IPA has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future. Housed on a new IPA hub: https://ipamediaclimatecharter.co.uk/, the Charter offers a pathway for media agencies to demonstrate their commitment and action in response to the climate crisis. One of the core tools on the site is the carbon calculator for media plans. This new tool will allow the industry to measure the overall carbon footprint of the campaigns that media…
Read MoreIPA Media Climate Charter to help measure and reduce carbon impact of media plans
