Instead of looking to brands to entertain us or make us laugh through the cost of living crisis, consumers are wanting brands to focus on fair pricing and value for money. This is according to a new nationally representative survey of 2000 adults, commissioned by the IPA and carried out by Opinium. In response to the following question – What would consumers like brands to do to support them through the cost-of-living crisis? (Pick a maximum of five answers), the most popular ways cited are: Keep prices fair (57%) Freeze…
Read MoreNew IPA poll reveals how brands can help consumers through cost of living crisis
