Enders Analysis/IPA report reveals new rules of engagement for marketers

The reduction in mobility of the UK population, due to government-enforced COVID-19 restrictions, is the key factor driving consumers’ new ecommerce and media consumption habits. This is according to new analysis from Enders Analysis and the IPA, published at the IPA EffWorks Global 2021 Conference. The report, on the theme of ‘living with the pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey and is linked with the IPA TouchPoints data on media consumption and industry sources, to…

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