Tag: IPA TouchPoints

While the patterns by which the Great British public are consuming commercial media have remained relatively unchanged over time, the methods and channels by which this content is being consumed have changed drastically in line with evolving technology. This is according to the latest (2024) in the series of the IPA Making Sense – The commercial media landscape report. The report draws on IPA TouchPoints 2024 data to lift the lid on how commercial media consumption has shifted over the last nine years, including through lockdowns, by analysing time spent, share…

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New IPA TouchPoints data reveals the increasing cost-consciousness of British consumers as tough economic conditions prevail. According to the comprehensive dataset, which is designed to reveal the habits of British consumers’ daily lives and how their media usage fits into this, over a third of Brits (38%) aren’t coping on their current income. While this is up only marginally (c1%) year-on-year, it is up by 17% on pre-lockdown 2020 figures, and reveals the ongoing grip of the cost-of-living crisis. Coupled with this, 6.6% of consumers are consolidating their debts/re-mortgaging this…

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