Danone launches the Iron Up! program to accelerate its efforts in the fight against Iron Deficiency Anemia in Children

Danone announces the launch of Iron Up! the first global program of its kind set up to supercharge the company’s efforts to combat iron deficiency in children. Iron deficiency is the leading cause of anemia, a condition affecting more than 40% of children under five globally. Despite its prevalence, iron deficiency anemia remains often undetected and undertreated due to low awareness of its symptoms and causes, insufficient screening, and suboptimal nutrition. “At Danone we are convinced nutrition can make a positive, proven difference to health especially in those early years”…

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