A study commissioned by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA), and conducted by Nielsen, shows a high level of trust in advertising. Maintaining and growing trust in advertising by ensuring honesty and truthfulness has been the core focus of ASCI, which was founded with the support of ISA. The Trust in Advertising study was conducted with people across age groups in 20 centres in India, including metros, smaller towns and rural areas. The study found that eight out of 10 people trusted…
Read More8 out of 10 people exhibit trust in advertising, finds joint ASCI – ISA report
