FCB Amsterdam and Wefilm launch It Won’t Stick campaign for International Women’s Day

How many women around the world can say that they have never felt shamed by another woman for choices they have made about their appearance, their body, even the way they raise their children? Probably none. In fact, research shows that 70% of women have been hurt by hateful comments made by somebody they consider to be a friend. This International Women’s Day, FCB Amsterdam want to empower women and encourage them to rise above these negative comments and support each other through the powerful mantra of ‘whatever dirt they…

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