‘It’s time to get real’ urges Newsworks’ new ad campaign

Newsworks has launched a new ad campaign proclaiming “It’s time to get real”, as a way of highlightint the importance of accurate and researched news. By using powerful images from news scenes around the world, the campaign highlights the authenticity of real news stories and newsbrands’ role in conveying complexity and emotion. Juxtaposing stark photographs with two-dimensional emoji translations, the ads depict the drama and texture of breaking news, bringing home the role that newsbrands play in discovering, capturing and telling real stories. “This campaign challenges people to reframe how…

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