Tag: JCDecaux UK

Felix’s first roadside ad campaign launches

Stuart Mitchell

The Felix Project has launched their first ever roadside advertising campaign to call attention to rising hunger in London, with support from advertiser JCDecaux UK and The Maverick Group.  ‘London has a hunger crisis’ posters will transmit from 75 large format roadside screens across London and be seen approximately 4 million times each week as part of the 6 week campaign.  Although The Felix Project already delivers the equivalent of 29M meals to around 1000 community organisations and schools in London, there are more than 530 currently on the waiting…

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BNP Paribas Marylebone Station ‘Clean Air Zones’ improve air quality for a further year

Stuart Mitchell

BNP Paribas has unveiled the next phase of its pioneering ‘clean air zones’ campaign at London Marylebone Station, working in partnership with JCDecaux UK, Airlabs and Chiltern Railways for a second year. The positive impact advertising solution, which incorporates air-cleaning technology within advertising structures, is supporting the global ‘BreatheLife’ campaign for clean air. BreatheLife’s growing network includes more than 70 cities, regions and countries, reaching over 288 million people. The campaign’s goal is to mobilise communities to reduce the impact of air pollution on health and climate. The BreatheLife campaign…

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