Game-changer Joyshree Reinelt has been appointed as CEO of global brand strategy and research consultancy Innate Motion with the mandate to challenge companies to go beyond ‘brand purpose’ and to transform into a ‘regenerative business’ – a net force for good. Leaders of the ‘purpose movement’, Innate Motion, founded in 2006, is a registered BCorp and Co-founder of BLab Europe, and boasts an international roster of clients including Danone, Unilever, Ben & Jerry’s and Philipps. It is spread across Europe, Asia, Africa, Latam and the US. Now, with the appointment…
Read MoreInnate Motion appoints Joyshree Reinelt as CEO to lead the regenerative business movement
