As Grey turns 100 years old, the agency has started to work with UNICEF to focus on the next generation, solving world problems with creativity. Together they will create the UNICEF + Grey Global Kids Council for mentorship and marketing initiatives and, more immediately, a back-to-school pro bono campaign, launching in the Autumn. The UNICEF + Grey Global Kids Council is a nod to Grey’s longstanding Global Creative Council that comes together each year to discuss work. The kids version will comprise young people from six countries across six continents…
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