The LEGO Group to plant 50,000 trees as one of many sustainability initiatives in Vietnam

In November 2022, the construction of the new LEGO® factory in Binh Duong province in southern Vietnam will officially begin. The LEGO Group aims to ensure the factory has a minimal impact on the environment and as a part of the ambition the Group has begun the planting of 50,000 trees over a period of three years supported by Vietnam Singapore Industrial Park Joint Venture Company Limited (VSIP), in locations close to the new site. The 50,000 trees are being planted to compensate for the approximately 25,000 trees that will…

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Children call for action on climate change at COP26

The LEGO Group has launched ten ‘Building Instructions for a Better World‘, informing leaders what young people think should happen if we’re to tackle the climate crisis and create a more sustainable future. Reflecting the accessible style of the building instructions that accompany LEGO products, these ten requests of policy makers were identified through research with children from across the globe, helping to give young people a greater voice in the debate on climate change. At COP26 (UN Climate Change Conference of the Parties), key sustainability influencers and decision makers…

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Rebuild the world with the LEGO Group

The LEGO Group has partnered with Future Lions, as the first client to set a new brief. Young people are encouraged to use the power of imagination and technology to create a campaign, product, or solution that will help shape the future. Celebrating its 15th year of the competition, AKQA is proud to announce LEGO Group and WIRED as official partners for Future Lions 2021. This year’s theme is a call to action for young people to showcase how creativity is an essential skill set to ‘Rebuild The World.’ The…

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The LEGO Group and the LEGO Foundation join UNICEF’s #KidsTakeover campaign to trumpet every child’s right to play

The LEGO Group and the LEGO Foundation have opened their doors to the world’s most creative geniuses, children, to help them voice support for their peers and share their thoughts on why every child deserves to have the right to play. World Children’s Day marks the anniversary of the Convention on the Rights of the Child; 54 essential rights for all children, including the right to voice their opinion and the right to play. For the LEGO® contribution to “Kids Takeover”, a select group of children will assume a key…

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