Tag: LEGO Group

TIME and the LEGO Group Partner to Celebrate Extraordinary Girls

Stuart Mitchell

TIME has revealed its first-ever Girls of the Year list, recognizing 10 young leaders who are inspiring communities around the world. The list, curated by TIME’s award-winning editorial team, has been made possible by the LEGO Group and aims to celebrate and empower girls. The 2025 TIME Girls of the Year list features 10 honorees, including: Rutendo Shadaya, 17, an advocate for young authors in New Zealand; Coco Yoshizawa, 15, an Olympic gold-medalist in Japan; Valerie Chiu, 15, a global science educator in China; Zoé Clauzure, 15, an anti-bullying crusader…

Read More

The LEGO Group and WWF Denmark collaborate on new design guidelines to help children imagine a more sustainable future through LEGO® play

Stuart Mitchell

The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible practices in play experiences. Covering both products and packaging, the guidelines provide advice and inspiration for LEGO® designers, who are creating new LEGO sets, stories and experiences. As part of the LEGO Group’s commitment to making a positive impact on society and the planet – the Planet Promise – the guidelines encourage designers to reflect the importance of environmental activities…

Read More

Lego Celebrates 3 years of zero waste to landfill

Stuart Mitchell

Lego have been celebrating 3 years of sending zero waste to landfill. They highlighted their system in the following post from their website here: At the LEGO Group, we are committed to minimising our impact on the environment. That means continuing to reduce the impact of LEGO® production and our use of resources. We set targets for our carbon emissions, energy use, water usage and waste generation, as part of our goal called ‘Zero Impact in Operations.’ This aims to decouple our impact from business growth. One of our areas…

Read More

The LEGO Group ranked as the most reputable company in the world for the third consecutive year

Stuart Mitchell

The LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!” It’s the third…

Read More

The LEGO Group supports carbon removal solutions to expand sustainability efforts

Stuart Mitchell

The LEGO Group has announced a DKK 19 million commitment towards four carbon removal projects in partnership with Climate Impact Partners and ClimeFi. The initiatives will support biochar, enhanced rock weathering and reforestation and will deliver carbon removal credits between 2024 and 2026. They will expand the company’s portfolio of carbon removal initiatives which includes a partnership with Climeworks direct air capture and storage solution. By building this portfolio, the LEGO Group is developing its understanding of emerging carbon removal and climate mitigation approaches beyond its value chain and how…

Read More