Tag: LEGO Group

The LEGO Group ranked as the most reputable company in the world for the third consecutive year

Stuart Mitchell

The LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!” It’s the third…

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The LEGO Group supports carbon removal solutions to expand sustainability efforts

Stuart Mitchell

The LEGO Group has announced a DKK 19 million commitment towards four carbon removal projects in partnership with Climate Impact Partners and ClimeFi. The initiatives will support biochar, enhanced rock weathering and reforestation and will deliver carbon removal credits between 2024 and 2026. They will expand the company’s portfolio of carbon removal initiatives which includes a partnership with Climeworks direct air capture and storage solution. By building this portfolio, the LEGO Group is developing its understanding of emerging carbon removal and climate mitigation approaches beyond its value chain and how…

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The LEGO Group joins UNICEF in launching design toolbox to empower digital games industry to champion children’s well-being in digital play

Stuart Mitchell

The LEGO Group recently joined UNICEF to launch a new toolbox which will support game designers to embrace children’s well-being in their work whilst also responding to parents and caregivers’ concerns about their children’s digital gaming. The Responsible Innovation in Technology for Children (RITEC) Design Toolbox is a powerful new resource dedicated to fostering the well-being of children engaging in digital play and ensuring safe and enriching digital experiences for them. The online world is an area in which children’s needs and voices have historically been absent, despite the increasing…

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The Kladno LEGO factory more than doubles its renewable energy capacity through installation of new solar panels

Stuart Mitchell

The LEGO factory in Kladno has completed yet another phase in the expansion of its rooftop solar park, supporting the company’s commitment to increase capacity and production of renewable energy at its sites. With these new solar panels, the company has more than doubled the total renewable energy generated at the factory – increasing from an existing 1 MWp of energy generated by previously-installed solar panels to a total of 2.5 MWp. This total capacity is the equivalent of powering 400 homes. Michaela T. Horáková, general manager of the LEGO…

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Unleash the fun! The LEGO Group is encouraging families to build more play into every day and join its global ‘Play is Your Superpower’ campaign

Stuart Mitchell

In a world where play is increasingly undervalued, the LEGO Group is excited to raise the curtain on the second run of its Play is Your Superpower campaign, encouraging kids and families to give play more of a starring role in everyday life. Urging everyone to rediscover the transformative power of play, this fun-fuelled campaign is a direct response to new global findings by the LEGO Group, revealing that families who play together the most are the happiest*, while a resounding 90% of children agree that play is the best…

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