Tag: LEGO Group

The LEGO Group joins UNICEF in launching design toolbox to empower digital games industry to champion children’s well-being in digital play

Stuart Mitchell

The LEGO Group recently joined UNICEF to launch a new toolbox which will support game designers to embrace children’s well-being in their work whilst also responding to parents and caregivers’ concerns about their children’s digital gaming. The Responsible Innovation in Technology for Children (RITEC) Design Toolbox is a powerful new resource dedicated to fostering the well-being of children engaging in digital play and ensuring safe and enriching digital experiences for them. The online world is an area in which children’s needs and voices have historically been absent, despite the increasing…

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The Kladno LEGO factory more than doubles its renewable energy capacity through installation of new solar panels

Stuart Mitchell

The LEGO factory in Kladno has completed yet another phase in the expansion of its rooftop solar park, supporting the company’s commitment to increase capacity and production of renewable energy at its sites. With these new solar panels, the company has more than doubled the total renewable energy generated at the factory – increasing from an existing 1 MWp of energy generated by previously-installed solar panels to a total of 2.5 MWp. This total capacity is the equivalent of powering 400 homes. Michaela T. Horáková, general manager of the LEGO…

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Unleash the fun! The LEGO Group is encouraging families to build more play into every day and join its global ‘Play is Your Superpower’ campaign

Stuart Mitchell

In a world where play is increasingly undervalued, the LEGO Group is excited to raise the curtain on the second run of its Play is Your Superpower campaign, encouraging kids and families to give play more of a starring role in everyday life. Urging everyone to rediscover the transformative power of play, this fun-fuelled campaign is a direct response to new global findings by the LEGO Group, revealing that families who play together the most are the happiest*, while a resounding 90% of children agree that play is the best…

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From classroom to playroom: LEGO® Braille Bricks now widely available for Nordic, Dutch and Portuguese speaking fans!

Stuart Mitchell

The LEGO Group has announced a special top-up package solution to its LEGO Braille Bricks – Play with Braille set, which will bring the total number of alphabets supported to eleven. Until now, the product has been available exclusively in English, Spanish, German, Italian and French. By adding top-up packs to existing English and Spanish sets, this unique tactile experience becomes accessible for Danish, Swedish, Finnish, Norwegian, Dutch and Portuguese speaking families. The set is aimed at kids aged 6+ and designed so that anyone who is curious about braille,…

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2 Million Children Tackle Global Challenges with the LEGO Group’s Free Build the Change Program

Stuart Mitchell

The number of children developing creative solutions to today’s sustainability issues via the LEGO Group’s free Build the Change social impact program has more than doubled since 2022, according to recent figures*. The program, which is supported by the LEGO Foundation and empowers children to build a more sustainable future through play, impacted over 2 million children last year ― up from 900,000 in 2022 ― and is on track to reach even more kids in 2024. From floating vegetable farms to carbon-munching dragons, Build the Change encourages children to…

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