Tag: LEGO Group

From classroom to playroom: LEGO® Braille Bricks now widely available for Nordic, Dutch and Portuguese speaking fans!

Stuart Mitchell

The LEGO Group has announced a special top-up package solution to its LEGO Braille Bricks – Play with Braille set, which will bring the total number of alphabets supported to eleven. Until now, the product has been available exclusively in English, Spanish, German, Italian and French. By adding top-up packs to existing English and Spanish sets, this unique tactile experience becomes accessible for Danish, Swedish, Finnish, Norwegian, Dutch and Portuguese speaking families. The set is aimed at kids aged 6+ and designed so that anyone who is curious about braille,…

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2 Million Children Tackle Global Challenges with the LEGO Group’s Free Build the Change Program

Stuart Mitchell

The number of children developing creative solutions to today’s sustainability issues via the LEGO Group’s free Build the Change social impact program has more than doubled since 2022, according to recent figures*. The program, which is supported by the LEGO Foundation and empowers children to build a more sustainable future through play, impacted over 2 million children last year ― up from 900,000 in 2022 ― and is on track to reach even more kids in 2024. From floating vegetable farms to carbon-munching dragons, Build the Change encourages children to…

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Digital games can have a positive impact on children’s well-being

Stuart Mitchell

Digital games can contribute to and support the well-being of children if they are designed with the needs of children in mind, according to new research from UNICEF Innocenti – Global Office of Research and Foresight. The study shows that well-designed digital play experiences can allow children to experience a sense of control, have freedom of choice and experience mastery and feelings of achievement. They can also help children to regulate their emotions, feel connected to others, and find joy in creating and exploring as well as acting on new…

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The LEGO Group recognised as the most reputable company in the world for the second consecutive year

Stuart Mitchell

The LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and…

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LEGO® Entities Continue Drive to Make Play Experiences Accessible to All and Launch New Wave of Long-Term Initiatives to Support And Celebrate Neurodivergent Fans

Stuart Mitchell

The LEGO Group, LEGO House and the LEGO Foundation today announce a range of long-term initiatives designed to support and celebrate neurodivergent children and adults to mark the start of World Autism Acceptance Month. Colette Burke, Chief Commercial Officer at the LEGO Group, comments:“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone.“ “We…

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