Tag: LEGO Group

From blockbuster to boardroom: Jason Momoa takes on his boldest role yet helping millions of families rediscover the power of play with the LEGO Group.

Stuart Mitchell

The LEGO Group has recently announced its latest LEGO® Playmaker, actor and play maestro Jason Momoa, who is on a mission to help reverse the growing play deficit impacting families globally. While parents universally recognise the importance of play, modern pressures on time and attention leave less room for it than ever before. Nearly 9 in 10 (89%) parents wish they could play more, with one in 10 (9%) – over 60 million families globally – admitting they don’t play together at all. But the findings should also provide reassurance…

Read More

Over half of LEGO Group packing lines switch from plastic bags to paper-based alternatives

Stuart Mitchell

The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources. Over half (56%) of packing lines that package LEGO bricks have now transitioned away from using single-use plastic bags, replacing them with sustainably sourced, technically recyclable paper-based alternatives. Currently, 93% of LEGO packaging by weight is made from paper, cardboard and other paper-based materials to make the vast majority of LEGO packaging recyclable – something children consider important. Recently LEGO Group research found that four in five (81%) children say…

Read More

Lego Group announces stronger reporting to track climate progress

Stuart Mitchell

Each year, the LEGO Group tracks and reports its absolute Greenhouse Gas (GHG) emissions in accordance with the internationally recognised Greenhouse Gas Protocol framework. This includes emissions from direct operations, purchased energy, and other activities involved in making and selling LEGO® products, reported as Scope 1, 2, and 3 emissions. Moving forward, the company will publish its GHG emissions report as part of its annual sustainability statement which is released each March. GHG reporting for 2024 and 2025 will be part of the report due in early March 2026. The…

Read More

TIME and the LEGO Group Partner to Celebrate Extraordinary Girls

Stuart Mitchell

TIME has revealed its first-ever Girls of the Year list, recognizing 10 young leaders who are inspiring communities around the world. The list, curated by TIME’s award-winning editorial team, has been made possible by the LEGO Group and aims to celebrate and empower girls. The 2025 TIME Girls of the Year list features 10 honorees, including: Rutendo Shadaya, 17, an advocate for young authors in New Zealand; Coco Yoshizawa, 15, an Olympic gold-medalist in Japan; Valerie Chiu, 15, a global science educator in China; Zoé Clauzure, 15, an anti-bullying crusader…

Read More

The LEGO Group and WWF Denmark collaborate on new design guidelines to help children imagine a more sustainable future through LEGO® play

Stuart Mitchell

The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible practices in play experiences. Covering both products and packaging, the guidelines provide advice and inspiration for LEGO® designers, who are creating new LEGO sets, stories and experiences. As part of the LEGO Group’s commitment to making a positive impact on society and the planet – the Planet Promise – the guidelines encourage designers to reflect the importance of environmental activities…

Read More