Tag: LEGO Group

Digital games can have a positive impact on children’s well-being

Stuart Mitchell

Digital games can contribute to and support the well-being of children if they are designed with the needs of children in mind, according to new research from UNICEF Innocenti – Global Office of Research and Foresight. The study shows that well-designed digital play experiences can allow children to experience a sense of control, have freedom of choice and experience mastery and feelings of achievement. They can also help children to regulate their emotions, feel connected to others, and find joy in creating and exploring as well as acting on new…

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The LEGO Group recognised as the most reputable company in the world for the second consecutive year

Stuart Mitchell

The LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and…

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LEGO® Entities Continue Drive to Make Play Experiences Accessible to All and Launch New Wave of Long-Term Initiatives to Support And Celebrate Neurodivergent Fans

Stuart Mitchell

The LEGO Group, LEGO House and the LEGO Foundation today announce a range of long-term initiatives designed to support and celebrate neurodivergent children and adults to mark the start of World Autism Acceptance Month. Colette Burke, Chief Commercial Officer at the LEGO Group, comments:“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone.“ “We…

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The LEGO Group unveils trial of brick take-back service LEGO® Replay in the UK

Stuart Mitchell

Lego are piloting their brick take-back service LEGO® Replay in the UK and inviting fans to join them as they test how to bring playful learning to more children, and stop LEGO bricks becoming waste. They state the following on their website: The good news is that most people in the UK already have a plan for any LEGO bricks they no longer need: 94% of families who’ve decided to pass them on do so to friends, family, charities or local schools, or they sell them* – helping to ensure…

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The LEGO Group pledges to achieve net-zero emissions by 2050

Stuart Mitchell

The LEGO Group has pledged to achieve net-zero greenhouse gas (GHG) emissions by 2050 as part of its continued efforts to reduce environmental impact. The company has submitted its intention to the Science Based Target initiative (SBTi) and will work with the SBTi to develop a target which will cover Scope 1, 2 & 3 emissions*. The pledge is an extension of its existing near-term climate target to reduce GHG emissions by 37% by 2032 from a 2019 base, which was previously approved by the SBTi. Niels B Christiansen, CEO,…

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