Tag: LEGO Group

Unleash the fun! The LEGO Group is encouraging families to build more play into every day and join its global ‘Play is Your Superpower’ campaign

Stuart Mitchell

In a world where play is increasingly undervalued, the LEGO Group is excited to raise the curtain on the second run of its Play is Your Superpower campaign, encouraging kids and families to give play more of a starring role in everyday life. Urging everyone to rediscover the transformative power of play, this fun-fuelled campaign is a direct response to new global findings by the LEGO Group, revealing that families who play together the most are the happiest*, while a resounding 90% of children agree that play is the best…

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From classroom to playroom: LEGO® Braille Bricks now widely available for Nordic, Dutch and Portuguese speaking fans!

Stuart Mitchell

The LEGO Group has announced a special top-up package solution to its LEGO Braille Bricks – Play with Braille set, which will bring the total number of alphabets supported to eleven. Until now, the product has been available exclusively in English, Spanish, German, Italian and French. By adding top-up packs to existing English and Spanish sets, this unique tactile experience becomes accessible for Danish, Swedish, Finnish, Norwegian, Dutch and Portuguese speaking families. The set is aimed at kids aged 6+ and designed so that anyone who is curious about braille,…

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2 Million Children Tackle Global Challenges with the LEGO Group’s Free Build the Change Program

Stuart Mitchell

The number of children developing creative solutions to today’s sustainability issues via the LEGO Group’s free Build the Change social impact program has more than doubled since 2022, according to recent figures*. The program, which is supported by the LEGO Foundation and empowers children to build a more sustainable future through play, impacted over 2 million children last year ― up from 900,000 in 2022 ― and is on track to reach even more kids in 2024. From floating vegetable farms to carbon-munching dragons, Build the Change encourages children to…

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Digital games can have a positive impact on children’s well-being

Stuart Mitchell

Digital games can contribute to and support the well-being of children if they are designed with the needs of children in mind, according to new research from UNICEF Innocenti – Global Office of Research and Foresight. The study shows that well-designed digital play experiences can allow children to experience a sense of control, have freedom of choice and experience mastery and feelings of achievement. They can also help children to regulate their emotions, feel connected to others, and find joy in creating and exploring as well as acting on new…

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The LEGO Group recognised as the most reputable company in the world for the second consecutive year

Stuart Mitchell

The LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and…

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