Leica Camera AG pays homage, once again, to the photographers who witness the world.

After a first homage in January 2021, then a second in June, the legendary German camera manufacturer launches a third chapter of the campaign “THE WORLD DESERVES WITNESSES”. Preserving the initial approach of creating a campaign solely from existing images, TBWA\Paris and Leica continue to give photography back all its meaning and highlight the singular vision of all those who use their Leica camera to document the world’s beauty, poetry, and unexpected side. This new chapter in the campaign comprises 3 new visuals that will appear in print media, on outdoor posters, and online…

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