Tag: Leukaemia Care

Leukaemia Care harnesses AI to transform access to PIF accredited support

Stuart Mitchell

National blood cancer charity, Leukaemia Care, has launched Mia, an AI-powered assistant designed to help people affected by leukaemia access Patient Information Forum (PIF) accredited support and other essential advice whenever and however they need it. Believed to be the first AI assistant of its kind developed by a blood cancer charity, Mia is available through the charity’s website and can answer questions on everything from financial support and treatment information to emotional wellbeing and practical guidance following a diagnosis. Mia has been built using more than 9.4 million characters…

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National ‘Spot Leukaemia’ Campaign Launches with support from JCDecaux Community Channel

Stuart Mitchell

Two of the UK’s leading blood cancer charities, Leukaemia Care and Leukaemia UK, have joined forces once again to launch their annual Spot Leukaemia campaign, and this year, the message will be impossible to miss. In a powerful show of support, JCDecaux Community Channel, an initiative from the UK’s leading out-of-home media owner JCDecaux UK, has partnered with the charities to run the campaign on digital billboards across the country, reinforcing the campaign’s urgent message. It will run from 28 May (World Blood Cancer Day) through to the end of…

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