GLAAD and Procter & Gamble study: Seeing LGBTQ images in media and ads relates to greater acceptance of LGBTQ people

GLAAD and Procter & Gamble (P&G), the world’s largest advertiser, released the findings from the first-ever “LGBTQ Inclusion in Advertising and Media” study, which measures how non-LGBTQ Americans respond to LGBTQ representation in television, films, and ads. The findings of the study demonstrate high comfortability around viewing LGBTQ images in the media, favorability towards brands with LGBTQ-inclusive advertising, and that inclusive media images lead to greater acceptance and understanding of the LGBTQ community.  For the full report, visit www.glaad.org/inclusion. GLAAD President & CEO Sarah Kate Ellis and P&G Brand Officer…

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