The mammal most threatened by wildlife trafficking is one that many have never heard of, at least not until earlier this year: the pangolin. World Wildlife Fund (WWF) has collaborated with Arnold, a creative agency supported by a coalition of fellow Havas Group agencies, to find a unique way to raise awareness of this threatened species and the issue of illegal wildlife trade. The #SaveThePangolins campaign introduces an animated and ambitious pangolin named Lin, who wants to star in a movie so she can raise awareness around the endangerment of…
Read MoreLin the Pangolin Wants Your Help Combating Pangolin Trafficking
