SAP Finds Eight in Ten UK Consumers Want Brands to Support Local Suppliers

SAP SE has released research findings that show changing consumer understanding and demands of brands’ supply chains. The survey of 2,000 UK adults, conducted by market research and insight agency Opinium, found that 83% would be more likely to buy from a brand that supports and sources from local suppliers, and 83% would also be willing to compromise for ethically sourced products. At a time when both global and local supply chains face seemingly constant disruption, Nearly three-quarters of UK shoppers (73%) say they have experienced difficulties finding or buying…

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