VICE and McCann London interrupt the ‘LoFi study beats’ Youtube stream in response to the concerning rise in mental health issues for students

YouTube live streaming phenomenon College Music has launched, ‘LoFi Beats Suicide’ in response to the concerning rise in mental health issues for students, as well as a notable trend of viewers seeking support on their channel. The new initiative is using their YouTube Live channel to land a powerful message about suicide prevention and the many ways students can seek help and support during exam period, supported by youth media brand VICE. McCann consulted with The Samaritans when developing the character’s story. Lofi study beats have become a YouTube phenomenon,…

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