Logitech Launches New Brand Campaign ‘DEFY LOGIC’

Logitech has announced the launch of a brand campaign, DEFY LOGIC, featuring creators, artists and activists who are defying expectations and breaking barriers to inspire and change the world. The centerpiece of the new campaign is an ad that will air during the Super Bowl, featuring GRAMMY-award winning rapper and songwriter Lil Nas X and his upcoming song “Montero (Call Me by Your Name).” “DEFY LOGIC celebrates people pursuing their passions and breaking new ground, despite what current conventions, past precedent or traditional thinking might suggest is possible,” said Heidi Arkinstall,…

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Logitech Teams Up with Girls Who Code, Supporting its Mission to Close the Gender Gap in Tech

Creators and coders are the builders of our future and Girls Who Code works tirelessly to close the gender gap in technology and change the face of programmers. To help support this mission, Logitech has teamed up with Girls Who Code to provide girls with the necessary tools from Logitech’s Master Series as well as educational opportunities to pursue 21st century opportunities in STEM. Inspiring a pipeline of future leaders, the global team for the Logitech Master Series is committed to helping young and aspiring girls discover a passion for engineering and creativity. Logitech’s…

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Logitech Increases Use of Post-Consumer Recycled Plastic At Scale

Logitech International, an award-winning design company and maker of cloud peripheral products, has announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale in an effort to reduce its carbon impact and increase circularity of consumer products. In a little over a year, the Company’s largest product portfolio will include PCR in more than 50 percent of its mice and keyboards, and will provide full transparency on the amount of PCR in each product to drive industry innovation and greater adoption of recycled plastic. Over the…

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