Tag: LOOP

Unilever innovates durable, reusable and refillable packaging to help eliminate waste

Stuart Mitchell

Unilever has unveiled reusable packaging innovations across nine of its brands, including four new product formats. The new products will be trialled on Loop™, a global, first-of-its-kind, waste-free shopping system announced today. Bringing together a coalition of consumer goods companies, along with international recycling leader TerraCycle, Loop™ is an innovative new business model for premium durable packaging which is delivered directly to the consumer, returned and refilled. The platform also offers the opportunity to work with others at scale to test reuse models and shift consumer behaviour, which will help…

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Sustainability-Minded Corporations Come Together To Announce New Convenient And Waste Free Shopping Platform

Stuart Mitchell

A coalition of the largest consumer product companies, along with international recycling leader TerraCycle, today unveiled a global, first-of-its-kind, shopping system called Loop™. The initiative was designed to change the world’s reliance on single use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits. Announced at the World Economic Forum’s Annual Meeting, Loop will enable consumers to responsibly consume a variety of products in customized, brand-specific durable packaging that is collected, cleaned, refilled and reused. The content, if recoverable, will be either recycled or…

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