Burger King® Brand to Pilot Reusable Containers Through Multi-National Partnership With Zero-Waste Packaging Provider, Loop

Burger King® restaurants are continuing efforts to minimize environmental impact across the globe by testing a new reusable packaging model that will help cut down on packaging waste. The brand, as part of its Restaurant Brands for Good framework, has launched a partnership with TerraCycle’s circular packaging service, Loop, to pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused, again and again. Together with Loop, the trial will offer restaurant guests the option to conveniently reduce waste when ordering their favorite Burger…

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Sky invests $2million in Loop: the zero-waste shopping service that delivers products in reusable packaging

Sky’s impact investment fund, Sky Ocean Ventures, has committed $2million – its largest investment to date – in zero-waste shopping service, Loop. Sky Ocean Ventures is part of Sky’s Bigger Picture initiative and is the solutions arm of the Sky Ocean Rescue campaign, which shines a spotlight on the issues that affect ocean health and inspires behaviour change. Loop is an innovative new way to shop that is designed to transform the world’s reliance on single-use plastic by closing the loop on waste and creating a circular economy. Set to…

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P&G Joins TerraCycle’s Loop Pilot Test in New York Metro Area

The Procter & Gamble Company announced it is testing reusable packaging on some of its most popular products as part of LoopTM, a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Many of P&G’s largest global brands, including TideTM, CascadeTM, PanteneTM and Oral-BTM will participate in this innovative sustainable platform being tested in the New York metro area starting today. The circular e-commerce platform developed by international recycling leader TerraCycle will also “collect and recycle” some items like toothbrush heads and razor…

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Engine and Spinal Injuries Association fast forward the outdoor ad to mark Disabled Access Day

Challenges of life as a spinal cord injured person highlighted in advertising world first which was launched in Manchester on Saturday 16 March. In a remarkable media first for digital out-of-home (DOOH), people are actively encouraged to fast-forward the advert on Ocean’s full motion city centre Loop network in Manchester. Filmed from a first person perspective, Donate to Accelerate fully immerses people in how arduous everyday tasks are for thousands of people who are spinal cord injured. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA),…

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Unilever innovates durable, reusable and refillable packaging to help eliminate waste

Unilever has unveiled reusable packaging innovations across nine of its brands, including four new product formats. The new products will be trialled on Loop™, a global, first-of-its-kind, waste-free shopping system announced today. Bringing together a coalition of consumer goods companies, along with international recycling leader TerraCycle, Loop™ is an innovative new business model for premium durable packaging which is delivered directly to the consumer, returned and refilled. The platform also offers the opportunity to work with others at scale to test reuse models and shift consumer behaviour, which will help…

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