Businesses around the world have had to collaborate with competitors in order to survive the coronavirus pandemic – in some cases they have grown – but sharing excessive amounts of information with rivals comes with risks. A new paper published in the journal Industrial Marketing Management has examined coopetition – cooperating with competitors – a strategy used to cope with the unique impact of COVID-19 on retailers, pharmaceutical companies, non-profit organisations and tech firms, such as Google and Amazon. Dr James M. Crick, of Loughborough University, and his father Professor…
Read MoreCollaborating with the competition to cope with COVID-19: How Businesses are surviving the pandemic
