Tag: Loughborough University

Jorvik Tricycles saddles up with university to reduce carbon emissions

Stuart Mitchell

Europe’s leading tricycle manufacturer, Jorvik Tricycles has partnered with Loughborough University to launch a range of e-tricycles that will see the education provider reduce its carbon emissions. The initial launch saw three electric tricycles rolled out across the university’s campus to replace diesel vehicles used by the grounds team, in a bid to help the education provider strive towards zero carbon.  The university invested in the new e-tricycles to give its 60-member strong Maintenance, Grounds and Gardens team a carbon neutral way of navigating the campus whilst completing planned maintenance.…

Read More

Collaborating with the competition to cope with COVID-19: How Businesses are surviving the pandemic

Stuart Mitchell

Businesses around the world have had to collaborate with competitors in order to survive the coronavirus pandemic – in some cases they have grown – but sharing excessive amounts of information with rivals comes with risks. A new paper published in the journal Industrial Marketing Management has examined coopetition – cooperating with competitors – a strategy used to cope with the unique impact of COVID-19 on retailers, pharmaceutical companies, non-profit organisations and tech firms, such as Google and Amazon. Dr James M. Crick, of Loughborough University, and his father Professor…

Read More