J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ – a social experiment designed to discover whether people value their friendship or family relationship more than money. The filmed experiment focuses on a series of duos. People with close ties, who used to have a warm relationship – but who are no longer in touch because of a dispute over money. Everyone is interviewed separately on camera to discuss the money conflict from their perspective – and how it makes them feel. Afterwards, each person gets to watch…
Read More‘Love Beats Money’ – ING Bank and JWT Amsterdam put the value of friendship to the test
