UNICEF, record label BIGHIT MUSIC, and the 21st century pop icons BTS are marking the groundbreaking success of the LOVE MYSELF campaign this week, with the campaign reaching almost every country in the world with positive messages of self-love and self-care. Since 2017, LOVE MYSELF has generated almost five million tweets and more than 50 million engagements, such as likes, retweets, replies and comments, according to a new analysis* in UNICEF’s flagship report, The State of the World’s Children 2021, launched yesterday. “We started LOVE MYSELF as a way to…
Read MoreUNICEF and BTS celebrate success of ‘groundbreaking’ LOVE MYSELF campaign
