One in Two Hispanic Households Experience Effects of Digital Literacy Gap; Frito-Lay Partners with LULAC National Educational Service Centers to Provide Free Support

Frito-Lay has announced a new partnership with LULAC National Educational Service Centers, Inc. (LNESC) to support a digital literacy program and improve the technological abilities of Latino families in eight U.S. markets this year. The program will create learning environments for parents and children of disadvantaged households through skills, resources, and tools needed for digital literacy. According to a national survey conducted by Morning Consult and Frito-Lay, nearly half of Hispanic households include at least one member who is not digitally literate, defined as the ability to find, evaluate, and communicate…

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