Virtual assistants talk back – Beauty brand LUX hacks virtual assistants to outwit casual sexism

LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a new initiative launched today called ‘Shut up Sexism’ – created in collaboration with creative agency Wunderman Thompson Singapore. Almost 3 billion people are currently using voice automated software. Research by Brookings[1], a leading non-profit organisation, states that 92.4% of smartphone assistants have traditionally featured female-sounding voices. Furthermore, according to Gartner,[2] people will have more conversations with voice assistants than with their spouses. This form of AI is increasingly a part of our…

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