Tag: Magic Breakfast charity

New CEO Announced For Magic Breakfast Charity

Stuart Mitchell

Magic Breakfast is pleased to announce the appointment of Dr Lindsey MacDonald as the charity’s new CEO. She will officially join Magic Breakfast from 22 November 2021, replacing Interim CEO Antony Kildare who has been in post since January this year. Lindsey joins from the youth employment charity, Street League, where she has been since 2014, as their co-CEO. She helped lead strategic and transformational change, with a focus on more inclusive programmes, improved social impact reporting and, in the past two years, a financial turn-around that laid strong foundations for…

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Ekstasy launch the worldʼs first NFT auction of an integrated ad campaign to support Magic Breakfast charity

Stuart Mitchell

The worldʼs first NFT auction of an integrated ad campaign opens to bidders for seven days from August 2nd 2021. The campaign, created by Ekstasy and consisting of TV, digital out of home (DOOH) and radio advertising, will be auctioned on Opensea.io to raise money for Magic Breakfast – a UK-based charity, providing healthy school breakfasts to children at risk of hunger in disadvantaged areas of the UK. There are an estimated 2 million children in the UK at risk of starting the day hungry. A hungry child cannot focus…

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