WaterAid has launched a vibrant new Christmas campaign, celebrating how everything we love about the festive season – from turkey to trees – starts with clean water. Breaking from the tradition of more sombre charity adverts, the international development charity has teamed up with creative agency, Special, and production company, Blinkink UK, to create Ode to water – a joyful reminder of the vital, though often overlooked, importance of clean water in our day-to-day lives and during the festive season. Directed by former artist in residence at Alexander McQueen’s Sarabande Foundation, Isabel Garrett, and Gareth Bowen and starring the voiceover talents of Scottish actor, Mark Bonnar, the film combines striking visuals from artists, directors and…
Read MoreAn ‘Ode to water’ – WaterAid launches new advert with actor Mark Bonnar, celebrating the everyday magic of clean water
