F&F has partnered with award-winning charity Campaign Against Living Miserably (CALM) to raise awareness of male mental health issues in the UK. For ten years, CALM has been working to prevent the single biggest killer of men under 45 in the UK – suicide. The F&F x CALM #MarkYourMan campaign, created by creative agency ODD, encourages men to support each other through good times and bad, just as they would their football team. The insight behind the #MarkYourMan campaign draws on the contrast between the emotion men are able to…
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