Award-winning integrated communications agency, Action Global Communications, unveiled the results of a large-scale international survey that delved into media consumption patterns and the public perception of both traditional and digital media as well as social media platforms. Among other insights, the study reveals that 77% of the respondents hold a better opinion of brands that actively address social and environmental issues. With the proliferation of media channels and an ever-evolving digital landscape, today’s consumers are more connected than ever. They seamlessly navigate a diverse array of channels, each serving a…
Read More‘Media Navigator by Action’ Reveals Key Trends in Media Consumption and Public Perception
