Pandemic ad spend trends: New Mediaocean data shows green shoots in closed ecosystems

Just over a year since lockdowns and other distancing measures were first widely enacted, Mediaocean, the mission-critical platform for omnichannel advertising, today published proprietary data showing how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end of the crisis. The first like-for-like comparison since the pandemic started shows a resurgence in marketing investment. Using data from the closed ecosystems optimisation solution acquired via 4C, Mediaocean sampled…

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