A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the film campaign titled “Medicine Avenue” pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world. Each spot carries the tagline “The 2022 One Show. It’s worth all the…
Read MoreThe One Club Launches The One Show 2022 Call for Entries with Humorous “Medicine Avenue” Campaign From DAVID
