The Nature Conservancy Launches Microfiber Action Alliance to Reduce Microfiber Pollution in Textile Sector

The Nature Conservancy (TNC) launched the Microfiber Action Alliance (MAA), a new multi-stakeholder initiative to combat microfiber pollution by accelerating the adoption and scaling of effective, evidence-based solutions. Convened by TNC, the founding cohort includes Nike, Patagonia, Under Armour, lululemon, Cotopaxi and REI Co-op, among other leading brands. Microfibers are small particles that shed from both synthetic and natural textiles. Alongside use and wear, the production of clothing and textiles is a significant contributor to microfiber pollution globally, with some estimates indicating that microfibers account for over 30% of ocean…

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