PepsiCo, Griffith Foods, and Milhão Launch Direct Farmer Incentive Pilot Program in Brazil’s Cerrado Region to Advance Regenerative Agriculture

PepsiCo, in collaboration with Griffith Foods and Milhão, today announced the launch of a pioneering direct farmer incentive pilot program to advance regenerative agriculture, in Brazil’s Cerrado region, one of the world’s most biodiverse savannas and a vital agricultural frontier. The Cerrado region produces substantial volumes of corn and over 60% of Brazil’s soybeans, making it critical to global food security. However, the region faces mounting threats from deforestation, soil degradation, and climate stress. For PepsiCo, the Cerrado region represents one of its highest impact sourcing areas, making this initiative…

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