Tag: Missing Types

The American Red Cross launches the Missing Types campaign to raise awareness for the unmet need for blood and encourage people to take action by rolling up a sleeve to help save lives by filling in the missing A, B and O blood types. Between June 11 and June 30, the Red Cross and 26 iconic corporate and civic brands, as well as celebrities and influencers, will bring attention to the need for more blood donors nationwide. Only 3% of people in the U.S. give blood. Partners are engaging in…

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This past summer, the Missing Types campaign by the American Red Cross motivated more than 320,000 new and former blood donors to roll up a sleeve and help save lives. The Missing Types movement helped the A’s, B’s and O’s – which make up the main blood groups – reappear on hospital shelves for patients in need. The Red Cross‘ launch of the Missing Types campaign generated greater awareness and appreciation for the vital role blood donors and donations play in the lives of patients from coast to coast. With…

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The American Red Cross has launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving blood products are available for patients in need. As part of the campaign, the letters A, B, and O – letters used to identify blood types – are disappearing across the country and around the world from corporate logos, favorite brands and frequently visited websites. Many may not realize just how important these three…

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