Tag: Monash University

Y&R Melbourne Awarded Gold Lion for Sip Safe

Stuart Mitchell

It’s always nice to see something we reported on doing so well, Y&R Melbourne was awarded a Gold Lion in Health & Wellness for “Sip Safe” a wristband created in partnership with Monash University that is designed to test for drinks that have been spiked with drugs. Every year in Australia, close to 5,000 people get their drinks spiked chemically and 40 percent of those who do, then end up being sexually assaulted.  Y&R Melbourne launched the wristbands in partnership with Monash University, with technology developed in the U.S. that…

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Monash University and Y&R Melbourne launch Sip Safe

Stuart Mitchell

Monash University and Y&R Melbourne have launched Sip Safe, a simple wristband that helps protect young people against drink spiking. In a sidestep from the traditional client-agency relationship, this initiative sees an innovative product being launched by Y&R Melbourne in collaboration with Monash University. The product is Sip Safe, a simple wristband that helps protect young people against drink spiking. Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, Sip Safe is equal parts utility, education and deterrent for…

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